One of the crew, Claire, making art.

We’re Aussies, our favourite brew is Cooper’s Pale Ale, and life, well we believe life is outside.

Enough about us though. Why are you here? You’re here because you a little bit different than the average Joe. You probably dig the ocean, it’s highly possible you also dig creativity and self-expression, odds are that you like to support up and coming talent, and maybe, just maybe, you tick all of the above boxes. If you do, you’re just like us. ?Here at?Froffn, we collect real ‘art’ that represents who we are and what we like.

We’ve no intention of becoming the next multi-national surf label selling mass-produced fluorescent ‘surf wear’. Our aim isn’t cashin in on fashion. That very thought makes us cringe, because the way we see it, as wave-riders we are already a vast minority of the overall population. We should be reveling in our individualism, not forcing it into commercialism.

For us, surfing (and for that matter any method of riding waves) follows the same principles as any other humanly crafted artwork. Wave-riding is an individualistic form of expression, uniquely interpreted by each artist. And like any other form of art, it’s not the super-polished and flawlessly executed trend of the moment that will tell the test of time, it’s the souful and carefree dudes who dare to colour outside the lines, who are recognized and remembered.

We are inspired by the ocean, and Froffn is our way of expressing this bond with Mother Ocean, by creating unique yet practical art and everyday objects which capture the spirit of surf-riding. With the collaboration of a handful of talented artists, we have created a selection of ocean inspired art-works with purpose. What is this purpose, you ask? To share the stoke, the passion, and the freedom provided by that ever-changing frothy, great mass of salty water gives to us.

Keen for a few lightly salted treats? Come & check out our art gallery >>.